Learn more about us

Our History

Radical Fruit Company was founded in 2000 by Diarmuid Crowley and John O'Keefe to produce healthy, tasty fruit smoothies and juices for the lifestyle consumer.

Diarmuid and John have a wealth of operational and marketing experience gained initially from earlier careers with companies such as Pepsico, Coca-Cola, Kerry Foods and the New Zealand Board and subsequently in the last 8 years with Radical Fruit Company.

We have worked with many of the leading retail multiples in Ireland developing and manufacturing their own labels. To compliment our manufacturing division, we are now offering our experience and know-how as on a consultancy basis.

Our Customer Promise

These are our values, the driving force of our company.

Our Innovation and Passion - we work to ensure our customers are happy and will always strive for perfection.

Our Integrity - we will always be open and honest with our customers and deliver what we promise.

Our Expert Knowledge - we will endeavour to utilise our knowledge for your benefit and we believe that learning never ends.

Our Service - you, our customer are vital to our business and we will always aim to exceed your expectations.

The Environment

We place environmental concerns high on our company agenda. We continually seek to minimise our impact on the environment in relation to energy usage, trade effluent, waste product and packaging.

We actively seek to use systems which are compliant with all relevant legislation. This commitment is in the best interests of our customers, our employees and our surrounding community.